Pakistan’s top designer Mozzam Khan was the creative guru
Behind the label “Rizwan Mozzam”; Over a thousand artisans
And artisans are helping their families through their organization
KARACHI: Pakistan is the 8th largest exporter of textile products in Asia. It is the fourth largest producer and third largest consumer of cotton. It comprises 46% of the total manufacturing sector and provides employment to 40% of the total labor force. 5% of the total textile companies are listed on stock exchanges. There are 423 textile industries operating in the country. Pakistan has a supply base of almost all man-made and natural yarns and fabrics including cotton, rayon and others. This abundance of raw materials is a major advantage for Pakistan due to its beneficial impact on cost and operational lead time.
Over the past few decades, Pakistani dress designers have used their ingenuity to create unique and modern clothing designs and enhance the positive image of Pakistan locally and internationally. One of them is Moazzam Khan who has gained prominence in this industry in a very short span of time based on his incredible experience, skills and credibility. Today the clothes designed by him have gained national and international fame.
With nearly three decades worth of experience under his belt, Mozzam Khan is a well-known and respected name in the fashion fraternity. Working in collaboration since 1993, Mozzam Khan was the creative-guru behind the label “Rizwan Mozzam”. He separated in 2017 to pursue his passion and give his aesthetic sense more room to experiment and play.
Moazzam Khan’s main focus is on bridal wear. From the concept to the actualization of the dress, she is actively involved in every step to ensure that the dress comes out exactly as she envisions it.
Khan says “Fashion design is the sensitive art of applying design, aesthetics, clothing construction and natural beauty to clothing and its accessories. It is influenced by culture and various trends, and changes over time and place. Clothing design means new functions. to create modern clothes by enhancing or altering existing designs. Clothing design work involves selection of style, color and material to meet specific functional requirements. A highly functional and dedicated team is essential to perform all such tasks.”
Mozzam Khan heads a huge team of around 2000 artisans. These hand embroidery workers who belong to different parts of the country are experts in their art. Moazzam considers him an important pillar of his organization and strives for his well-being. Special attention is also paid to their training to keep them in tune with the demands of modern fashion.
Over a period of years, Khan realized that during the timeline of his career, there were many skilled craftsmen and artisans who burned the midnight oil to breathe life into their creations. These artisans who came to them with little, no training or experience have honed their skills over the years and are now masters of their craft. However, he could not overcome the poverty and improved condition of his family. Coming mainly from a rural background, their focus is on earning a living to provide for their families back home, some of whom lack even the most basic necessities of life.
Keeping these factors in mind, Moazzam Khan worked tirelessly with his team to establish an organization that would not only look after the interests of these artisans, but also take well-measured and effective measures to ensure that they are able to improve the lives of their families. conditions
“The mission is not only to provide employment, but also to add value to life. These artisans work on different components of the designer’s creations based on their specialty, all of them are hand-worked and hand-embellished, ensuring that every piece of clothing is handled with utmost love and care. Every stitch is the result of dedication of labour.”
“Our main focus is on enhancing the existing skills of these artisans by giving them on-the-job training while allowing them to work at the same time to earn their living. They receive formal guidance from their supervisors and peers and are given tips and tricks to improve their trade. We are also aware of the fact that these artisans must have all the necessary skills to stay close to their families, as and when they decide to leave/relocate, to find suitable work elsewhere, as most of them have their families here. Can’t afford to bring. Urban cities due to financial constraints. This is implemented with the idea of ensuring that these artisans can easily find gainful employment in the fashion industry as there is always a demand for skilled artisans. We care, respect and adore all those who sincerely associate with us in any form on our meaningful journey, instead of business, we care about humanity,” Moazzam Khan tells TFD.